People need stories. Look around you and you will see that our society is full of them. Be it entertainment (an easy one),
but also in economics, marketing and even politics.
Stories make things more accessible and easier to remember.
We can't deny that storytelling is far more effective than listings, bulletpoints or even factual information sharing.
The storytelling workshop enables (and forces) the brandmanagement to make their theoretical vision more illustrative.
This way academic values are translated into consumer relevant and understandable brand issues.
The objective is to facilitate the mission / vision / value transmission process towards both internal and external stakeholders.
At the end the brand managers will look at their business in a refreshing way that makes their job more interesting for them and the output
far more attractive to the consumer.
