Brand Choice
Workshop
Connecting Statements
Workshop
Product Experience
Workshop
Brand Stories
Brand Elicitator
Model

 

Product Development based on mental framing
The psychology of persuasion has proven that the interest people have towards an offer doesn't depend on the objective offer, but on the frame in which the offer is perceived. If the promise fulfills a mental job of the consumer, it will be convincing and thus become a business success. The same offer put in the wrong frame towards the consumer means business failure.

This type of workshop consists of several phases over several days together with the product coaches.

It is based on a methodology of defining 'consumer jobs' as it is known in the mental framing of consumers. The way the consumer experiences the offer is key and is built during this workshop on mental frames together with the necessary identity elements.

At the outcome you will possess a clear product briefing ready for the technical feasibility study.

 

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